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Category: Start-Ups

Is Facebook the Apocalypse for Musicians?

Have ever paid attention to Facebook lately? Are you aware of what’s happening on Facebook and on your music or band’s page? If you haven’t notice, there is an obvious drop in engagement and reach that has happened dramatically over the last several months. The reason for this is because Facebook has implemented a renewed drive for re-prioritizing news-feeds to increase more interaction from family and friends compared to pages for brands, businesses, and media.

This is what the latest is coming from Mark Zuckerberg’s mission to “fix Facebook”. These changes are a result of the promise he made back in the New Year and are continuing to unfold as the months go by.

Understanding Mark Zuckerberg’s goal and his strategy and learning to adapt to new ways of engagement are steps to how musicians can make the most out of Facebook’s upcoming changes. These steps are not really rocket science but embracing together what Facebook’s new mission is all about –

  • Meaningful relationship
  • Family and friends
  • Happiness and well-being
  • Sharing personal moments
  • Intimacy and connection
  • Feeling less lonely
  • Mental health and physical
  • Discussion and conversation
  • Community

There are already a couple or more in the bullet items that musician or band pages have accomplished and maintained but it is still best to adapt and address the other bullet items just to be safe and to stay relevant in the #1 social media website in the world.

Here are the wiser tips to how musicians can make the most out of Facebook’s upcoming changes.

  • Quit scheduling your post

One of the most convenient way of staying relevant by keeping a stream of regular posts into Facebook is through the use of scheduling apps, such as Hootsuite, Buffer, Edgar, and PostPlanner. This provided a solution to the daunting way of keeping up to the 10 posts per day for every few hours in order to remain relevant in the feeds and to cover as many time zones as much as possible. This is now changing and Facebook is going to prioritize more engaging posts that are spontaneous in the newsfeed.

  • Become more spontaneous

Yes, you heard that again. Facebook is now giving a lot more emphasis in spontaneity rather than marketing-driven and non-conversational posts. Regardless of how many call-to-action buttons or statements you are adding into your posts, if Facebook detects that it’s not personal and doesn’t encourage conversations, then be ready to get that post buried deep down.

  • Quit posting links to your music website or shop

Facebook now punishes posts that take people out of Facebook. If you had the luxury of getting an abysmal reach before by telling people to click the link to your music website or shop, expect that it will now get demoted and go down deep. Facebook now aims to build a better community by putting emphasis on getting to know prior to an act to buy.

  • Upload more live videos

If you have noticed, live videos have become more and more relevant and always remain on top of your newsfeed. That is because Facebook is promoting live videos because of the real-time moment created and sharing it ripples a farther reach in the community.

  • Don’t just be a spectator

You can no longer remain silent in Facebook. Regardless if you are an introvert and are having difficulty to express yourself, if you are a musician or you are promoting music through a Facebook page, you are now expected by Facebook to drive conversations amongst your community and potential followers.

  • Build a culture around your band or music

This is also one of the great advantage for your band or music, building a culture behind it creates strong and lasting relationship and philosophy. So, this change could be a great advantage and an effective way for you to fix your roots into the heart and mind of your followers.

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What Can We Do About Failures in Music Startups

There’s a lot of reasons why music startups fail and sometimes these are not immediately observed and addressed. Some of the reasons why music startups fail are pretty obvious and the problem is that most of these music startups are oblivious to these reasons.

Here are some of the alarming evidences that demonstrate the high rate of failure in music startups and how we can best address them:

Digital deficiency

There’s been a lot of music startups that have risen of the last few years however, only a few and you can now count who have remained in the business. It has been a great debate and a rather sad discussion learning about this particular situation in the music business. It also drove a lot of questions around the reasons and potential causes. One of the major things pointed out was the digital deficiency that these music startups have and they are altogether at a disadvantage from their giant competitors.

Lack of industry standard agreements between artists, publishers and labels

There remains to be an issue with standardizing how copyright and right holders are managed. It is a much too complex a discussion and there are a lot of factors into play. It has jumped exponentially from a straightforward arrangement in the golden age of the music industry, or around the 70s or 80s, to the contemporary and modern times where it has now become too varied. It’s hard to put a standard on how these agreements go between artists, labels and publishers. Somehow, that gets in the way of music startups to navigate through and become successful.

No close relationship between artists and fans

There has to be a great relationship between artists and fans. Ultimately, music is dependent on people. If there are less people who listen to music then the music industry suffers. It is the music industry’s responsibility to bridge that relationship and enrich the listeners’ experience of the music they love. Music startups suffer from this aspect as they are more focused on concert tickets and creating more events and shows for their bands, musicians, etc. There is no adequate investment around keeping the artists and fans in a stronger and more personal relationship. There is just no time and less money. There is a need to compete with the big labels from meager returns of royalties. For a music startup to be successful, it has to bridge that gap between artists and fans and build the community before focusing too much on the business side.

No path to grow in the market

In order for the music startup to become successful, it has to find a way to grow in the market. It’s not reason enough to say that the market has been congested or diluted or matured that there’s no more room for growth. There will always be room for growth and a music startup is capable of thrilling that market if that music startup knows the path. The key to success is to always think and do everything outside the box. Provide more innovation in the music industry and continue to build a culture.

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