Have ever paid attention to Facebook lately? Are you aware of what’s happening on Facebook and on your music or band’s page? If you haven’t notice, there is an obvious drop in engagement and reach that has happened dramatically over the last several months. The reason for this is because Facebook has implemented a renewed drive for re-prioritizing news-feeds to increase more interaction from family and friends compared to pages for brands, businesses, and media.
This is what the latest is coming from Mark Zuckerberg’s mission to “fix Facebook”. These changes are a result of the promise he made back in the New Year and are continuing to unfold as the months go by.
Understanding Mark Zuckerberg’s goal and his strategy and learning to adapt to new ways of engagement are steps to how musicians can make the most out of Facebook’s upcoming changes. These steps are not really rocket science but embracing together what Facebook’s new mission is all about –
- Meaningful relationship
- Family and friends
- Happiness and well-being
- Sharing personal moments
- Intimacy and connection
- Feeling less lonely
- Mental health and physical
- Discussion and conversation
There are already a couple or more in the bullet items that musician or band pages have accomplished and maintained but it is still best to adapt and address the other bullet items just to be safe and to stay relevant in the #1 social media website in the world.
Here are the wiser tips to how musicians can make the most out of Facebook’s upcoming changes.
- Quit scheduling your post
One of the most convenient way of staying relevant by keeping a stream of regular posts into Facebook is through the use of scheduling apps, such as Hootsuite, Buffer, Edgar, and PostPlanner. This provided a solution to the daunting way of keeping up to the 10 posts per day for every few hours in order to remain relevant in the feeds and to cover as many time zones as much as possible. This is now changing and Facebook is going to prioritize more engaging posts that are spontaneous in the newsfeed.
- Become more spontaneous
Yes, you heard that again. Facebook is now giving a lot more emphasis in spontaneity rather than marketing-driven and non-conversational posts. Regardless of how many call-to-action buttons or statements you are adding into your posts, if Facebook detects that it’s not personal and doesn’t encourage conversations, then be ready to get that post buried deep down.
- Quit posting links to your music website or shop
Facebook now punishes posts that take people out of Facebook. If you had the luxury of getting an abysmal reach before by telling people to click the link to your music website or shop, expect that it will now get demoted and go down deep. Facebook now aims to build a better community by putting emphasis on getting to know prior to an act to buy.
- Upload more live videos
If you have noticed, live videos have become more and more relevant and always remain on top of your newsfeed. That is because Facebook is promoting live videos because of the real-time moment created and sharing it ripples a farther reach in the community.
- Don’t just be a spectator
You can no longer remain silent in Facebook. Regardless if you are an introvert and are having difficulty to express yourself, if you are a musician or you are promoting music through a Facebook page, you are now expected by Facebook to drive conversations amongst your community and potential followers.
- Build a culture around your band or music
This is also one of the great advantage for your band or music, building a culture behind it creates strong and lasting relationship and philosophy. So, this change could be a great advantage and an effective way for you to fix your roots into the heart and mind of your followers.